Must-Know! These Are the 10 Best Business Opportunities in Turkey Right Now, Which One Would You Try?

Turkey has become one of the most attractive business destinations in the world today. With its strategic position as a bridge between Europe and Asia, the country offers golden opportunities for anyone looking to start a business this year. A growing economy, a young and dynamic population, and massive infrastructure investments create a very conducive business ecosystem.

See Also: Flat transfer fees, faster money transfers, and 100% safe transactions from Indonesia to Turkiye

If you’re looking for profitable business opportunities, Turkey offers a wide range of interesting options. From fast-growing digital businesses to stable traditional sectors, there are many paths to success. Let’s explore the 10 best business opportunities in Turkey right now.

1. E-Commerce and Digital Marketplaces

The digital revolution has transformed consumer behaviour in Turkey. You can ride this wave by starting an e-commerce business that is projected to reach $25 billion in 2025. Platforms like Hepsiburada and Trendyol have proven that Turkey’s online market is full of potential.

This business model offers lower operating costs compared to physical stores, plus the ability to reach global markets. Start with niche products like local fashion, handmade crafts, or trending organic goods. Strong SEO strategies and social media platforms like Instagram and TikTok will be key to your success.

2. Renewable Energy

Turkey is targeting 30% of its national energy from renewable sources by 2025, a golden opportunity for sustainable business ventures. Investments in solar panels, wind turbines, and energy storage tech are on the rise.

The Turkish government is fully supportive, offering tax incentives and attractive subsidies. You can start by offering solar panel installation services for homes or small businesses, or by selling renewable energy components. Focus on major cities like Istanbul and Ankara for broader market reach.

3. Tourism and Travel Services

Turkey’s tourism industry continues to grow strongly. With a target of 60 million tourists and $50 billion in revenue by 2025, this is one of the most promising sectors. Destinations like Antalya, Cappadocia, and Istanbul remain magnets for global travellers.

You could build a unique local tour business, run Airbnb properties, or become a specialist tour guide. The rising trend of halal tourism opens opportunities to attract tourists from the Middle East and Asia. Themed tour packages, like Ottoman history or culinary trips, can be powerful differentiators.

See Also: 8 Promising Business Opportunities in Sweden, Which One’s Right for You?

4. Agribusiness and Organic Farming

As one of the world’s largest agricultural producers, Turkey offers vast potential. Exports of fruits, vegetables, and nuts are growing, and demand for organic products is expected to rise with increasing health awareness.

Opportunities include hydroponic farming, organic product exports, or processing healthy foods like olive oil and honey. You can start small by growing organic vegetables on a limited plot, selling through local markets or online platforms. Partnering with supermarkets like Migros could open doors to larger expansion.

5. Digital Technology and Fintech

Turkey’s fintech industry is growing exponentially. Digital wallet and e-payment transactions are increasing 20% annually, creating big opportunities in tech. Services like peer-to-peer lending and mobile payment apps will become even more popular.

App development or cybersecurity services are also promising areas, given the growing threat of cyberattacks. You could start by creating a simple payment app or offering cybersecurity consulting for SMEs. Platforms like GitHub will help you build a strong portfolio.

See Also: 8 Promising Business Sectors in France This Year, Are You Interested?

6. SEO and Digital Marketing Consultancy

The digital shift is driving many businesses online, creating high demand for SEO and digital marketing services. Local SMEs need help improving their visibility on search engines like Google. SEO consulting or social media management is highly relevant, especially in the retail and tourism sectors.

You’ll need to learn local SEO trends, including Turkish keyword usage. Building a strong local client portfolio will boost your credibility when offering services on freelance platforms like Fiverr or Upwork.

7. Culinary and F&B Business

The F&B industry in Turkey is always vibrant, especially in big cities. Healthy food trends, vegan options, and traditional Turkish dishes like kebabs or baklava remain popular. Trendy cafés, healthy catering services, or food stalls have big potential in 2025.

You can open a small café with a unique concept, like one based on Turkish culture, or sell traditional foods through platforms like Yemeksepeti. Be sure to use eco-friendly packaging to attract younger, environmentally conscious customers.

8. Personal Shopper & Dropshipping

Personal shopper services, especially for imported or exclusive items, are trending in Turkey. With the rise of online shopping, dropshipping is a low-capital, high-return business model. You can sell fashion, cosmetics, or electronics without keeping inventory.

Register as a dropshipper on platforms like AliExpress or Shopee Turkey, and use social media to promote products with visually appealing content to catch buyer attention.

See Also: 7 Most Promising Business Sectors in the Netherlands for Indonesian Investors in This Year

9. Cosmetics and Beauty Care

Turkey’s beauty industry is expected to grow 10% annually until 2025, driven by demand for local and organic products. Skincare, makeup artistry, and beauty salons are in demand, especially among younger generations.

You could sell natural skincare products like olive-based soaps or rose masks through online stores. Partnering with local influencers can increase brand awareness and expand your market reach.

10. Education and Online Courses

The demand for online courses, especially in English, coding, and digital skills, continues to rise in Turkey. The online education market is expected to reach $1 billion in 2025. This business is attractive due to its low operational costs and flexibility.

Create online courses through platforms like Udemy or Zoom. Focus on trending topics like digital marketing or app development, and promote through social media to reach a wider audience.

Download Transfez App

Transfez App can help you transfer money abroad more quickly and efficiently. Jack Finance can also help your business in making transactions abroad. For those of you who want to send money to relatives who are abroad because they are studying, working, or traveling, Transfez will be ready to help. This app is available on Android as well as iOS.